Web 2011 Conference at Penn State

Sound the Alarm: Preparing (& Surviving) Web-Based Crisis Communications Strategy

We all have it: the binder/folder/stapled sheaf of papers that sits in the bottom of a drawer, hopefully never to be used. It’s your university’s crisis communication plan … but is it a plan worth having? In a media-rich environment, user expectations of how we communicate via the Web around campus crises have evolved yet our plans have not always evolved with them. Consideration must be given to developing a solid strategy to drive the tools, workflows, messages and, ultimately, a tactic-rich communication plan that will see your university safely and successfully through an emergency situation – and beyond.